Gear I actually use

Creator's Gear List

Everything I use to film, record, and run my business, sorted by category and budget. (Yes, I own too many lights.)

Ryan WeedenCurated by Ryan Weeden, founder of Masters of Balayage
Top pick My favorite in that category for that price range Pro tip: I bought most of my first kit secondhand. Used gear is your friend.

Side effects may include filming every client's hair flip.

Camera

Low budget

Sony ZV-E10 (Mirrorless)Top pickCrop sensor

Best entry-level camera for creators. Excellent value and image quality.

Medium budget

Sony a7CIITop pickFull frame

A more compact version of the renowned "a series." Worth it.

Sony a7IIIFull frame

High budget

Sony a7IVTop pickFull frame

Next level quality and Bluetooth connectivity. Exceptional in low light.

Sony Alpha FX3Full frame

The gold standard for cinematic video.

Lens

Sony 35mm f/1.8Top pickPrime

My go-to for talking-head shots. Beautiful background separation.

Sigma 16mm f/1.4Wide, crop sensor
Sony 24-70mm f/2.8 GMZoom, high budget

Lighting

Low budget

Simple plug-and-play. App-controlled. Great for studio setups.

Budget-friendly and surprisingly powerful for the price. Comes as a 2-pack.

High budget

Professional quality. If you're serious about lighting, this is it.

Pair this with the Nanlite above. It diffuses and focuses the light beautifully and makes a huge difference in the quality of your shots.

Microphone

Low budget

DJI Mic MiniTop pick

Clips magnetically. Massive audio upgrade for the price.

Medium budget

Shure MV7Top pick

Perfect for podcasting and voiceover. USB + XLR. Sounds incredible.

Upgraded wireless lav system. A game changer for on-location filming.

High budget

Shure SM7BTop pick

The podcast mic. Used in every professional studio on the planet.

Tripods & Stands

Flexible, packable, works anywhere. My everyday tripod.

Solid full-size tripod for studio setups.

Affordable and sturdy for mounting lights.

Optional Gear

Nice to have

Automate scenes, shortcuts, and workflows while recording.

Read scripts while looking directly into the lens.

For on-the-go b-roll and vlogging. Tiny but stunning quality.

Digital Tools

Website & course platform

KajabiTop pick

All-in-one platform for courses, memberships, email, and your website. What I run my entire business on.

Easy drag-and-drop website builder for creatives. Great if you want a stunning portfolio or business site without any tech headaches.

Video editing

Free, fast, and surprisingly powerful. Great for Reels and YouTube Shorts.

Industry-standard video editing for long-form YouTube content.

Design & thumbnails

Canva ProTop pick

My go-to for thumbnails, social graphics, and branded content. Fast and easy.

Podcast & audio

Riverside.fmTop pick

Records remote podcast interviews in studio-quality audio and video. Huge upgrade from Zoom.

Simple podcast hosting that distributes to every major platform.

Email marketing

My go-to for building and growing an email list. Built specifically for creators, with sequences, automations, and landing pages all in one place.

AI & productivity

My primary AI tool for writing, scripting, strategy, and content ideation.

Edit video by editing the transcript. Removes filler words automatically.

Your first kit

Start here

Don't overthink your first setup. Here's exactly what I'd get if I were starting from zero today. (Future-you can upgrade later.)

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